Article List (Total : 4)
Article Data
No Article Name Year
4 Effects of underdog (vs. top dog) positioning advertising
Edition: SSCI, SSCI, SCOPUS
2015
3 New Zealand Underdogs: Giving All a "Fair Go"
Edition: SSCI, SSCI, SCOPUS
2015
2 The moderating effect of self-esteem on consumer responses to global positioning in advertising
Edition: SSCI, SSCI, SCOPUS
2017
1 Motivational bases for consumers' underdog affection in commerce
Edition: SSCI, SSCI, SCOPUS
2017